Ghana’s Electric Leap: Inside EV House’s Bold Journey to Build a New Auto Future

In this section of the interview, Edward Hightower introduces EV House as a premium electric car and pickup truck marketing and fleet management company dedicated to developing the electric vehicle market in Ghana. He explains why the company is focusing on business and government fleets, highlighting the strong financial benefits of electric vehicles, including lower total cost of ownership, no fuel purchases, no oil changes, and longer, more affordable maintenance intervals.

Hightower outlines EV House’s long-term ambition to first commercialise electric vehicles in Ghana and eventually localise elements of EV manufacturing and the wider automotive industry. He explains why Ghana was chosen as the company’s base—its strategic position in the West African auto market, its educated and forward-thinking workforce, and the government’s growing support for industrialisation.

Drawing on his decades of global experience at Ford, BMW and GM, as well as insights from his book Motoring Africa: Sustainable Automotive Industrialisation, Hightower underscores the strong market opportunity that Accra EV and EV House see in Ghana, and why they believe the country is ready to lead West Africa’s transition toward electric mobility.