Competitive Advantages of Vanguard Assurance Company by Gideon Amenyedor
Dr. Gideon Amenyedor, Executive Vice-Chairman at Vanguard Assurance Company Limited, explain what are Vanguard’s competitive advantages.
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Dr. Gideon Amenyedor, Executive Vice-Chairman at Vanguard Assurance Company Limited, explain what are Vanguard’s competitive advantages.
“Since 2015, we have grown steadily. The focus was to grow our corporate niche and also to improve the retail base. At Saham, we have worked to increase the possibility of getting more retail business by recruiting more sales agents who are on the ground bringing in retail accounts.”
There are about 27 non-life insurance players in Ghana’s insurance industry. “There are more companies coming onboard every day. There will be three more licensed in the next few months. The competition is very keen and very fierce.”
Activa International Insurance Ghana aims to extend their networks within the country. The insurance company would like to establish their own branches as well as expand on the cooperation with agencies. Activa is also considering the segment of online sales.
Speaking at the 2017 Ghana Economic Forum on the theme “Building a Ghanaian Owned Economy, 60 years on, The Role of Insurance”, Lartey mentioned 10 critical things that insurance will do to improve economic development if proper attention is given to its essence in the economy.
Marcopolis.net has compiled list of top insurance companies in Ghana. National Insurance Commission (NIC Ghana) states that as of June 2016, there are 26 non-life insurance companies operating in Ghana, along with 23 life insurance companies, 3 reinsurance companies, and 7,000 insurance agents.
“Our business model depends a lot on the partnership that Activa has through the Globus Network with major Western insurance groups,” says Steve Kyerematen, Directeur General of Activa International Insurance, the leading insurance company in Ghana.
“Activa is the only company in the market with a license to do credit insurance,” says Steve Kyerematen, Directeur General of Activa International Insurance, the leading insurance company in Ghana.
“Getting into life insurance is one of our objectives. It’s a short-term objective. We prefer to buy an existing life operation, rather than start a brand new operation. We think that sometime next year we’ll have a life component in our portfolio,” says Steve Kyerematen, Directeur General of Activa International Insurance, the leading insurance company in Ghana.
“The most significant development on the insurance market in Ghana is the entry into the market by big league Western insurance companies,” says Steve Kyerematen, Directeur General of Activa International Insurance, the leading insurance company in Ghana.