SOLIBRA: Overview of the Beverage Sector in Côte d’Ivoire

Stefano Cocito, General Manager of SOLIBRA (Société de Limonaderies et Brasseries d’Afrique) gives an overview of the beverage sector in Côte d’Ivoire, which has been through a phase of growth in the last three years. In this context, he presents SOLIBRA, the leader in both beer (known for brands such as Bock, Castel Beer, Tuborg, Beaufort and Guinness) and soft drinks, despite a growing competition. Still, he says competition is good for the consumer because it forces manufacturers to ensure quality and be innovative.

Mr Cocito also talks about investments, saying that in two years the group has invested about 50 billion CFA francs for the modernization of its equipment, and has a program for 2014 of about 30 billion CFA francs to be invested. SOLIBRA is now in a process of investment and development, both in terms of ability and the level of quality of the products.