From London to Accra: The Story Behind Rosewood’s Rise in Ghana’s Real Estate Market

In this section of the interview, Zara Abishek, CEO of Rosewood Real Estate Services, introduces the origins of the company and explains what sets it apart in the Ghana real estate market. She describes how Rosewood was founded in London in 2011 and later moved to Accra, where it now operates as a full-service real estate brokerage firm offering rentals, sales, property management, interior design, and a specialised consulting department for developers. Zara highlights Rosewood’s unique position in the market, particularly its rare no buyer’s fee policy for property sales, which provides clients with a more transparent and cost-effective experience.

She goes on to share her philosophy about what truly creates a competitive advantage in a service-oriented industry. For her, success is driven by authenticity, trust, and long-term relationships rather than quick transactions. She stresses that clients do not simply buy properties; they buy the professionalism, integrity, and personalised service that Rosewood delivers. With over twenty years in the sector and a loyal international client base, Zara explains how Rosewood’s commitment to honest guidance—even when it means advising clients not to proceed with a purchase—has helped the company stand out as one of the most trusted real estate firms in Accra.