Lebanese Wines: Success Made in Lebanon
Over a glass or two, Marcopolis spoke to Michel de Bustros, the founder of Château Kefraya, about his success made in Lebanon.
imported 2024-03-17 17:43:07
Over a glass or two, Marcopolis spoke to Michel de Bustros, the founder of Château Kefraya, about his success made in Lebanon.
Marcopolis took a closer look at one of Lebanon’s finest export goods – wines of Lebanon.
Over the past 40 years Lebanon used to have 3-5 producers of wine. In the mid 90’s and onwards 15-20 winemakers entered the Lebanese market and the art of winemaking in Lebanon was spreading.
Chateau Kefraya has received pleasant critique from world renowned wine connoisseurs like Robert Parker or Michel Phaneuf.
One of the main challenges for the Lebanese wine industry is a need for political stability in Lebanon.
Lebanese wine is no more an export article but there is a tangible tourism to visit the estates of Lebanese wineries.
Chateau Kefraya produces unique wines labelled as “Semper Ultra”.
Increased competition within the wine industry in Lebanon is further reinforcing the reputation of Lebanese wines and the status of Lebanon on the international (wine) scene. Lebanon is today recognized as both a wine-producing and wine-exporting country. Mr. Majdalani comments on building a global brand – Chateau Kefraya.
The export strategy for Chateau Kefraya wine is to focus on high end restaurants and boutique wine shops.
Lebanese belong to the oldest wine producers in the world.
“Historically, Lebanon used to have 3 to 5 producers until the mid 90’s. From the mid 90’s onwards, there was a certain number of companies who started producing wines. In 2005-2006, there were nearly 15 to 20 wineries. In the last 3 to 5 years, there has been several newcomers, so today there are approximately 30 to 35 producers in Lebanon,” comments Gaston Hochar from Chateau Musar. Therefore, thanks to the new producers, new wine products are constantly entering the Lebanese market thereby enriching the already rich variety of Lebanese wines.