Export of Lebanese Wine: Selling Lebanese Wine Abroad
The export strategy for Chateau Kefraya wine is to focus on high end restaurants and boutique wine shops.
imported 2024-03-17 17:43:07
The export strategy for Chateau Kefraya wine is to focus on high end restaurants and boutique wine shops.
Chateau Kefraya produces unique wines labelled as “Semper Ultra”.
Lebanese wine is no more an export article but there is a tangible tourism to visit the estates of Lebanese wineries.
Over the past 40 years Lebanon used to have 3-5 producers of wine. In the mid 90’s and onwards 15-20 winemakers entered the Lebanese market and the art of winemaking in Lebanon was spreading.
Chateau Kefraya has received pleasant critique from world renowned wine connoisseurs like Robert Parker or Michel Phaneuf.
One of the main challenges for the Lebanese wine industry is a need for political stability in Lebanon.
Increased competition within the wine industry in Lebanon is further reinforcing the reputation of Lebanese wines and the status of Lebanon on the international (wine) scene. Lebanon is today recognized as both a wine-producing and wine-exporting country. Mr. Majdalani comments on building a global brand – Chateau Kefraya.
People who seek an attractive rate of return in Lebanon should have a good knowledge of the different sectors, patience and a head for surprises.
Overview of the advertising industry in Lebanon, its transformation and the role of the Syndicate of Advertising by Mr. Jabbour, President of the Syndicate of Advertising (formerly Advertising Agencies Association – AAA).
Emile Majdalani: Biography