Industry

imported 2024-03-17 17:43:06

Agriculture in Saudi Arabia: Water is the Biggest Challenge

Ali O. Al-Rakban, CEO of Al Safi, Saudi Arabia
With our 35 years of experience in Saudi in the modern agricultural industry and especially in dairy as well as in poultry, I believe we created a world-class, efficient agricultural project. The biggest challenge is and will be with water consumption. For example, today 96% of the water consumption in the dairy business comes from feeding.

Coca-Cola’s commitment to Egypt and its community

“Our biggest project here in Egypt is our partnership with the Egyptian Food Bank and our pledge to develop the hundred poorest villages in Egypt. We also have a project that is focused on improving the lives of 4,000 women and their families in these villages which provides microbusinesses to women in rural areas,” explains Omar Mandour, GM of Coca-Cola Egypt, Yemen, Libya and South Sudan.

Moussa family and the United Holding Company, a success story from Egypt

“Our best approach to achieve our goals quickly was to enter a partnership with a large, leading multinational company. Our first partnership was with BASF of Germany. We then entered a partnership with St. Gobain, for gypsum. We are looking to invest and make up for the 2 or 3 years when we didn’t do anything. For 2015, we have a big program of investment.”

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