Entertainment in Mexico: Overview of Grupo CIE by Luis Alejandro Soberón Kuri

Luis Alejandro Soberón Kuri, CEO of Grupo CIE, presents the company. Grupo CIE was founded 25 years ago and is now one of the most successful entertainment companies in Mexico.

“It has been 25 years since we started the company and we are now the third largest events promoter in the world . We have sold about 250 million tickets, so we are very happy. I’m also very pleased by the way we were able to secure the return of Formula 1 to Mexico last weekend, which was a tremendous success, attracting around 335,000 people over the weekend, with a great response from the international media, team owners, etc. Everyone was very pleased and very happy with Mexico. Ultimately, what really drives us is being able to propose and combine experiences, and increase the level of experience that a Mexican fan can have. It could be a Rolling Stones concert, it could be a Madonna or a Coldplay concert, or it could be a motor sport event like Formula 1, or a show like Cirque du Soleil, or a Broadway play like the Lion King. So there are several initiatives. We are also able to produce special events”, says Luis Alejandro Soberón Kuri.