Africa Reports

List of all articles filed under “africa-reports” category.

Sasini PLC: Leading the Tea and Coffee Industry in Kenya with Diversification and Sustainability

August 28, 2025

In this exclusive interview, Sasini PLC Group Managing Director & CEO, Martin R. Ochien’g, outlines the company’s ambitious growth strategy 2023–2026, positioning Sasini PLC as a top tea company in Kenya and a leading coffee exporter in Kenya. The company’s diversification pillars span tea, coffee, avocado, and macadamia farming in Kenya, with exports reaching Pakistan, the UK, Europe, the U.S., and Asia. As one of the pioneers in the tea and coffee industry in Kenya, Sasini is also expanding into other African markets, including Rwanda, Uganda, Ethiopia, Tanzania, South Africa, Côte d’Ivoire, and Malawi, to reinforce its position as Africa’s top agricultural business.

The interview highlights Sasini PLC’s diversification in tea, coffee, macadamia, and avocado, alongside strategic partnerships and M&A opportunities in African agribusiness, including sugarcane and cashew ventures. Ochien’g emphasizes sustainable agriculture in Kenya, with strong ESG initiatives, including the commissioning of a 1.5MW solar plant in 2023. Sasini is recognized as a leading corporate in ESG in Kenya, aligned with the United Nations Global Compact Kenya, where Ochien’g chairs Africa’s largest sustainability network of over 300 companies.

GuardNow Security Group Leads the Way in Corporate Protection Services Across Kenya

August 5, 2025

This exclusive interview with Dr. Peter Mwangi, Founder and CEO of GuardNow Security Group, provides an in-depth look into one of the most dynamic and visionary private security companies in Kenya. Based in Nairobi, GuardNow Security has quickly grown into a leading player in the security services industry in Kenya, delivering corporate security solutions to a wide range of clients including Naivas supermarket chain, international schools, hospitals, churches, residential estates, and commercial properties.

The company offers comprehensive and customized private security services, including manned guarding, CCTV surveillance, K9 dog services, fire safety services, ambulance response, and personnel training. What sets GuardNow apart from other security firms in Nairobi is its unwavering commitment to client satisfaction, immediate responsiveness, and strict adherence to Standard Operating Procedures (SOPs) tailored to each client’s unique needs.

Dr. Mwangi emphasizes a hands-on leadership style, where he personally engages with both clients and staff to ensure service excellence. This level of dedication is rare in the private protection sector in Kenya, where GuardNow positions itself as a reliable and professional partner.

With extensive international exposure, Dr. Mwangi is driving the firm towards integrating advanced security technologies like remote surveillance, real-time CCTV monitoring, and digital visitor management systems. Inspired by innovations in South Africa, he aims to make GuardNow a pioneer in technology-driven security solutions in Kenya and East Africa.

Looking ahead, the company has set its sights on expanding into East and Central Africa, offering world-class private security services that align with international standards. GuardNow is open to strategic partnerships with individuals who bring not just capital, but also military or intelligence backgrounds, global experience, and long-term commitment to transforming the security industry in Africa.

Dr. Mwangi’s leadership philosophy is anchored in discipline, vision, accountability, and a refusal to compromise on service quality. He has grown the company organically from 5 to over 160 employees since 2018 without external loans, and he believes that the spirit and integrity of the founder must be deeply embedded in the company’s DNA.

Inside Geoffrey Gitau and Co: Leading Audit and Accounting Firm Powering SMEs in Kenya

August 5, 2025

In this in-depth interview, Geoffrey Gitau, the founder of Geoffrey Gitau and Co., shares the inspiring journey of building a leading auditing and accounting firm in Nairobi, Kenya. From humble beginnings as an audit assistant, Geoffrey Gitau launched his practice in 2011 with a single client, scaling it to over 200 audit clients by year eleven. His firm has become a trusted name in auditing, accounting, and tax services in Kenya, particularly for SMEs and non-resident companies establishing operations in the country.

The firm stands out for its value-added audit approach, notably through its use of the management letter, which offers critical business insights beyond standard financial reporting. Gitau emphasizes the importance of this tool in enhancing business processes and compliance. His team, composed of professionals registered with the Institute of Certified Public Accountants of Kenya (ICPAK), also conducts quarterly internal training to uphold standards of excellence.

A major focus of the firm’s growth has been outsourced accounting services, designed for foreign companies, startups, and SMEs in Kenya. These services include statutory compliance, management accounts, and tax advisory—especially valuable in Kenya’s dynamic regulatory environment. The firm’s one-stop-shop model bundles these services with business formation, immigration services, company secretarial support, and legal advisory, coordinated via trusted associates.

The firm is embracing audit automation and AI in auditing, implementing advanced tools like Caseware and Toolbar—AI-enabled software that streamlines audit processes such as fieldwork, data sampling, and financial analysis. This allows the team to shift from manual tasks to higher-value advisory services.

Geoffrey Gitau and Co. is currently transitioning into a Limited Liability Partnership (LLP), a strategic move to promote internal ownership and long-term sustainability. The firm is also expanding its digital footprint through a dedicated digital marketing strategy, boosting online visibility to attract foreign direct investors, particularly those searching for auditing firms in Kenya, tax compliance support, or accounting firms in Nairobi.

Looking ahead, Gitau’s strategic priorities include sector diversification into agriculture, fintech, and microfinance, along with plans for regional expansion into Uganda, Tanzania, and Somalia. The firm also seeks to scale its business process outsourcing (BPO) arm, already servicing clients in the United States and Dubai. This segment presents strong potential given the high costs of financial services in those regions and Kenya’s growing reputation as a hub for affordable outsourced accounting solutions.

Through a focus on professional excellence, AI-enabled audit tools, client-centric service, and sustainable growth, Geoffrey Gitau and Co. is helping shape the future of financial compliance, auditing, and advisory services in Kenya and East Africa.

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