Tanzania Tourism: Success Stories of Tanzania Tourist Board and Medium Term Vision

Devota Mdachi, former Managing Director of Tanzania Tourist Board, mentions some of TTB’s success stories and shares her medium term vision for the tourism sector in Tanzania.

“We have been at the forefront of seeing that the tourism numbers to Tanzania increase. Before Corona, we had reached the level of 1.5 million tourists coming into Tanzania and bringing in 2.4 billion USD. We were also able to open up some emerging markets. We were able to go to China and start attracting significant numbers of Chinese tourists. Before the outbreak of Corona, we signed a contract with a leading tour operator in China who was supposed to bring in 10,000 tourists. Unfortunately, with the outbreak, that has not been able to be resumed. But once things settle down, the Chinese market will be one of the leading markets. We also opened up new markets such as places like the Czech Republic, Israel, Russia, Ukraine. All of those are new markets that we see the interest is there, numbers are increasing, and with more promotion in those markets we will be able to reach the target that was set by the government”, says Devota Mdachi.

“We would like to reach the target of 5 million tourists and see that Tanzania does reach that number of tourist arrivals and increase the number of earnings from the tourism sector. But also, we want to see the development of new tourism products. We would like to see more cruise ships coming to Tanzania, we would like to see more airlines introducing their flights to Tanzania, we would like to see Tanzania continuing to hold the title of being the best safari destination in Africa. We want Tanzania to open up more to the region. We would love to have more tourists from West Africa, from South Africa, and also North Africa coming into Tanzania”, she adds.

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