Banking in Ivory Coast: Medium Term Strategy for BICICI

Yao Kouassi, Deputy Chief Executive Officer of BICICI (BNP Paribas Group), talks about the medium term strategy of the bank in Ivory Coast.

“Our strategy is to capitalise on the sectors where our expertise are well known and we have the most clientele. Secondly we want to address the SME market. Thirdly we want to accompany all of the smaller SMEs, i.e. the very small companies and individuals. Additionally, we want to spread our network over the country, increasing our coverage”, says Yao Kouassi, Deputy Chief Executive Officer of BICICI (BNP Paribas Group).

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