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Côte d’Ivoire Orange Côte d’Ivoire Business Clientele: Mamadou Bamba Explains the Strategy for the Business Segment of Orange-CI
Orange Côte d’Ivoire, one of the top 3 telecom operators explains the plans and products aimed at developing the business segment of the brand. Orange Côte d’Ivoire offers high quality and high value added services for the business clients.
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Côte d’Ivoire About Orange Côte d’Ivoire 2012: Strategy of Orange Côte d’Ivoire – Interview with Mamadou Bamba, CEO of Orange-CI
Orange strategy is to remain no.1 telecom operator in the country and to offer superior quality services for the business clients and the individuals. Orange brand is very strong in Africa with presence in over 17 countries on the continent. Orange can be distinguished from other operators with high rate of innovation (Internet banking, mobile insurance etc) and superior quality services.
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Côte d’Ivoire Corporate Social Responsibility of Orange Côte d’Ivoire- Interview with Mamadou Bamba, CEO of Orange-CI
Orange Côte d’Ivoire takes social responsibility very seriously. Mamadou Bamba explains that Orange Côte d’Ivoire was the first to launch a foundation with mission to improve living standards, education and culture of Ivorians. Mr. Bamba further elaborates on the innovative social responsibility activities and programmes.
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Côte d’Ivoire Telecom Market in Côte d’Ivoire: Problems of the Market According to Orange – Interview with Mamadou Bamba, CEO of Orange-CI
The telecommunication sector in Côte d’Ivoire represents around 5% of the GDP. The biggest challenge for the telecommunication sector is the presence of 7 licenced telecom operators, which negatively affects the market. Thus, one of the major problem is the distribution of frequencies. With 5 operators and 7 granted licences and a population of 21 million the mobile market is over saturated. Multiple distributed licences and frequencies lead to quality problems.