Disway, the Moroccan company responsible for introducing the first made in Morocco tablet to the market is discussing the potential of the first Moroccan tablet and the tablet industry.

He says, “we definitely needed to find a change in our business model and the way we derive value to our shareholders. We decided last year, and we’ve been working on that for about eight months, to launch our own brand on what we call the smart mobile devices, which is smartphones and tablets. We started by launching a new brand of tablets called Yooz. That brand is owned and designed by Disway in Morocco and manufactured in Asia as most IT products are. We are planning to extend that brand to a lot of different products specifically in that segment of smart mobile devices."

"We’ve seen very positive feedback from the product so far and we are very happy with the outcome during the last quarter when we launched that brand. We are coming out with new products already that are very well-positioned. I think the market has been targeted in its niche segment – people who can afford to buy a table that is $700 or $800 is probably a niche market in markets like Morocco and elsewhere in Africa. But the volume market is in a segment where you can sell at between $200 and $300 maximum and this is where we are focusing our energy. Our key target segment is going to be that one. That’s going to allow us to drive tremendous growth."

"I was talking about the decrease in the traditional notebook and desktop PCs. Even in Morocco I think the decrease was almost 20% last year but the growth in tablets is almost 50 to 80%. So definitely if you want to be a key player that exists tomorrow, you need to be present in that segment. This is what we’ve done with the new brand that we launched a couple of months ago."