Biggest distributor of electronic equipment in Morocco

Disway’s CEO, Hakim Belmaachi discusses the inception of the largest IT equipment distributor in Morocco.

He says, “Disway is the result of the merger between the two previous largest IT distributors in Morocco, even the three largest ones. I think that restructuring and merging those two companies has allowed us to be the leader in the segment. We’ve been in this market for about 32 years now. Also, the business model we use makes it so that we are directly in the front line with the big IT players, like HP, Dell, Microsoft, Cisco and so on which allows us to have access to the latest technologies and promote them in the local market.”