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Côte d’Ivoire Current Situation in Côte d’Ivoire Telecom Sector and Outlook for 2020
Video interview with Michel Hérbert assessing current situation in Côte d’Ivoire and outlook for the telecom sector. According to Comium the vision of the ministry of PTIC, to transform Côte d’Ivoire onto a knowledge economy is feasible within the next decade.
Athough, optimistic Mr. Hérbert remains cautious when assessing current situation in Côte d’Ivoire, where the infrastructure and enforceability of the law are the major obstacles to the development.
The outlook for the telecom sector and for the economy (if stability prevails), is positive. With stability the country will attract more investments that could improve current situation in the country.
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Côte d’Ivoire Comium (Koz) Côte d’Ivoire Corporate Social Responsibility: Vaccinations, Sponsorships and Culture
Koz a brand operated by Comium is very close to the people. Comium (Koz) puts corporate social responsibility at the core of its activities in Côte d’Ivoire.
Since the arrival of Comium to Côte d’Ivoire’s telecom market, 4 years a ago, the operator significantly contributed towards democratizing of mobile phones. Coupled with low rates and increased competition, Comium entry to the market allowed many Ivorians the access to the mobile phones.
Furthermore, Comium sponsors vaccination efforts, orphanages and Ivorian culture. For example, Koz is a partner of Ivorian equivalent of American Idol developing local talents.
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Côte d’Ivoire The Mobile Market in Côte d’Ivoire: The Mobile Market Penetration Rate in Côte d’Ivoire Reaching 70%
The mobile penetration in Côte d’Ivoire is around 70% (16 million people out of 21 million). The number of mobile subscribers is low compared to other African countries.
According to Mr. Herbert the real mobile penetration rate stands at around 30%-40% (Many Ivorians use multiple SIM cards). With low mobile penetration levels the telecommunication sector in Côte d’Ivoire offers 20%-30% return on investment and allows for significant growth.
The market is less sophisticated compared to its African counterparts, but technology: smart phones, blackberry’s and Ipad’s, is making its way into this market.
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Côte d’Ivoire Telecom Regulatory Environment: Evaluation of Telecom Regulatory Environment
Telecom Regulatory Environment in Côte d’Ivoire. Mr Herbert argues that the telecom regulators should not let the dominant operators to be dominant and open up the telecom market. Second suggestion is to implement the number portability in order to balance the market.
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Côte d’Ivoire Strategy of Comium (Koz) Côte d’Ivoire
The strategy of KOZ (Comium Côte d’Ivoire) is to get closer to the people and to offer better value for money. Comium runs a lean operation model and is striving to caputre no1 position in certain segments of Côte d’Ivoire’s telecom market.
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Côte d’Ivoire Comium Investment News in Côte d’Ivoire
Comium made the investment news when they decided to enter the Ivorian telecom market.
Currently, Comium’s operation in Côte d’Ivoire is growing at 10% or 15% each year. The company is currently experiencing more demand than supply.
The telecom operator is according to the CEO “very attractive for the investors”. Mr Hérbert talks about the investment potential of Comium and shares some of the latest investment news.