MICE tourism

imported 2024-03-17 17:43:08

Tourism in Saudi Arabia: Business Tourism Outlook 2014-2015

Abdullah Alomran, CEO of Riyadh International Convention and Exhibition Centre (RICEC)
According to statistics from SCTA, which is the tourism authority here, the Riyadh International Convention and Exhibition Centre´s share of the total MICE visitors is 10%. Therefore 10% of the visitors coming to Saudi Arabia for MICE purposes have visited the Exhibition Centre here in Riyadh.

Leading Exhibition Center in Saudi Arabia: Riyadh International Convention and Exhibition Centre (RICEC)

In 2013, RICEC was able to attract more than 1 million visitors, 3,200 exhibitors – 60% of whom were international exhibitors. As for the outlook, Alomran optimistically states: “We expect from now until 2017 to have growth of around 10 to 17%, mainly in Riyadh. There will be more projects happening and venues opening around the Kingdom. Overall, there will definitely be growth of over 10% here.”

Business Tourism in Saudi Arabia: Optimistic Outlook

Riyadh is the capital city and is one of the most important and populated cities in Saudi Arabia. We have more than 5 million people living in Riyadh. With the launch of the Riyadh International Convention and Exhibition Centre (RICEC) in 2009, the MICE sector started to grow more and more as this centre encouraged more people to come to Saudi Arabia for such purposes.

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