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Lebanon VideosExport Strategy of Chateau Kefraya
Over the past 10 years, Chateau Kefraya has been able to double the number of its export markets from 20 to 40 countries.
Due to the limited production, the export strategy for Chateau Kefraya is to focus on a high end restaurants and boutique wine shops. The major export markets remains Europe, primarily the UK, and then the US. Kefraya’s plan is to open up to the new markets such as Brazil and India.
Commenting on the plans to expand to China, Mr. Majdalani denounced such plans because of the limited production.

Lebanon VideosUnique Wines of Chateau Kefraya
At Chateau Kefraya, one of the leading wine producers in Lebanon, the process of wine-making is synonymous with art, of composing the great variety of flavors to produce truly unique wines only found at Kefraya.

Lebanon VideosNo. 1 Tourism Attraction in Lebanon
When travelling to Lebanon, there are many tourism magnets: ancient roman temples, nightlife in Beirut, cedars that remember the biblical times, secluded monasteries overlooking scenic Lebanese Landscape … and yet there is another tourism attraction than wines in Lebanon.
Lebanon is among the oldest sites of wine production in the world. The re-emergence of wines in Lebanon dates to the 1960s when the wine industry in Lebanon saw the birth of the 3 main wine manufacturers: Chateau Ksara, Chateau Kefraya and Chateau Musar.
Lebanese wines are no more an export articles but there is a tangible tourism to visit the estates. The pioneer in oenotourism in Lebanon is Chateau Kefraya. Emile Majdalani, Director of Exports, talks about the attractions Chateau Kefraya can offer to those passing by or visiting Lebanon.

Lebanon VideosBirth of Wine Production in Lebanon: Wine Industry in Lebanon
Over the past 40 years Lebanon used to have 3-5 producers of wine. In the mid 90’s and onwards 15-20 wine makers entered the Lebanese market. During the last 5 years the number of wine makers in Lebanon almost doubled, reaching 30-35 producers.
Lebanon is more and better positioned on the Global wine map and the local wine industry is blooming. Thus the industry is getting more competitive. The wine industry heavyweights – such as Chateau Kefraya – believe that this is an excellent trend as more wine makers could make more noise in the world and promote the destination Lebanon as a truly wine producing superpower.
In order to become more competitive, Lebanon has to further increase the production from the existing 8 million bottles by at least 50% to better impose itself on the wine makers map.

Lebanon VideosChateau Kefraya: Pinnacle of Lebanese Wine-making
Chateau Kefraya received certain awards…
Emile Majdalani, Director of Exports at Chateau Kefraya, claims that “critique is more important than the awards”. Mr. Majdalani highlights the critique of Robert Parker, a leading wine juror, who writes: “Chateau Kefraya – remember the name – 1996 Compte de M (91 points)… Kefraya’s Compte de M should provide further proof that Lebanon has selected viniculture sites that can be turned out into a world-class wine.”
Another influential Canadian wine connoisseur, Michel Phanaf agrees with Parker and compares Kefraya’s Compte de M to the Grand Wines of Bordeaux – a very prestigious acclaim.

Lebanon VideosMain Challenges of Wine Industry in Lebanon
One of the main challenges that Lebanese wine industry faces is political instability. Because most of the Chateau Kefraya production (60%) is sold in the local market, consumer confidence is crucial.
Second major challenge is to keep up with European wines – as Lebanon completes the Euro-Med agreement, which stipulates 0% tax and import duties on wine imports and exports. The main producers in Lebanon should brace up for ever increasing competition from established European producers.