Stories

In this exclusive interview, Engin Togrulca, a leading voice at Rafal Real Estate, unveils how the company is redefining real estate asset management in Saudi Arabia through cutting-edge digital transformation. As a prominent Saudi real estate developer, Rafal is embracing smart real estate solutions like digital twin technology, IoT systems, and a super mobile app to enhance operational efficiency, extend building lifecycle, and deliver a seamless resident experience.

The conversation explores how data-driven asset management, predictive maintenance, and real-time building data are central to Rafal’s strategy, helping reduce costs and optimize the use of reserve funds. Togrulca also emphasizes the importance of end-user digital adoption and driving a cultural transition in the GCC real estate market, ensuring that tenants are part of the digital journey from the outset.

From strategic partnerships with specialized tech consultants to the integration of contech and proptech in future developments, Rafal is positioning itself at the forefront of real estate innovation in Saudi Arabia—a true model for developers looking to gain a competitive advantage in today’s rapidly evolving GCC property landscape.