Stories

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Côte d’Ivoire Orange Côte d’Ivoire Business Clientele: Mamadou Bamba Explains the Strategy for the Business Segment of Orange-CI
Orange Côte d’Ivoire, one of the top 3 telecom operators explains the plans and products aimed at developing the business segment of the brand. Orange Côte d’Ivoire offers high quality and high value added services for the business clients.

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Côte d’Ivoire About Orange Côte d’Ivoire 2012: Strategy of Orange Côte d’Ivoire – Interview with Mamadou Bamba, CEO of Orange-CI
Orange strategy is to remain no.1 telecom operator in the country and to offer superior quality services for the business clients and the individuals. Orange brand is very strong in Africa with presence in over 17 countries on the continent. Orange can be distinguished from other operators with high rate of innovation (Internet banking, mobile insurance etc) and superior quality services.

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Côte d’Ivoire Corporate Social Responsibility of Orange Côte d’Ivoire- Interview with Mamadou Bamba, CEO of Orange-CI
Orange Côte d’Ivoire takes social responsibility very seriously. Mamadou Bamba explains that Orange Côte d’Ivoire was the first to launch a foundation with mission to improve living standards, education and culture of Ivorians. Mr. Bamba further elaborates on the innovative social responsibility activities and programmes.

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Côte d’Ivoire Telecom Market in Côte d’Ivoire: Problems of the Market According to Orange – Interview with Mamadou Bamba, CEO of Orange-CI
The telecommunication sector in Côte d’Ivoire represents around 5% of the GDP. The biggest challenge for the telecommunication sector is the presence of 7 licenced telecom operators, which negatively affects the market. Thus, one of the major problem is the distribution of frequencies. With 5 operators and 7 granted licences and a population of 21 million the mobile market is over saturated. Multiple distributed licences and frequencies lead to quality problems.

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Côte d’Ivoire Current Situation in Côte d’Ivoire Telecom Sector and Outlook for 2020
Video interview with Michel Hérbert assessing current situation in Côte d’Ivoire and outlook for the telecom sector. According to Comium the vision of the ministry of PTIC, to transform Côte d’Ivoire onto a knowledge economy is feasible within the next decade.
Athough, optimistic Mr. Hérbert remains cautious when assessing current situation in Côte d’Ivoire, where the infrastructure and enforceability of the law are the major obstacles to the development.
The outlook for the telecom sector and for the economy (if stability prevails), is positive. With stability the country will attract more investments that could improve current situation in the country.

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Côte d’Ivoire Comium (Koz) Côte d’Ivoire Corporate Social Responsibility: Vaccinations, Sponsorships and Culture
Koz a brand operated by Comium is very close to the people. Comium (Koz) puts corporate social responsibility at the core of its activities in Côte d’Ivoire.
Since the arrival of Comium to Côte d’Ivoire’s telecom market, 4 years a ago, the operator significantly contributed towards democratizing of mobile phones. Coupled with low rates and increased competition, Comium entry to the market allowed many Ivorians the access to the mobile phones.
Furthermore, Comium sponsors vaccination efforts, orphanages and Ivorian culture. For example, Koz is a partner of Ivorian equivalent of American Idol developing local talents.

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Côte d’Ivoire The Mobile Market in Côte d’Ivoire: The Mobile Market Penetration Rate in Côte d’Ivoire Reaching 70%
The mobile penetration in Côte d’Ivoire is around 70% (16 million people out of 21 million). The number of mobile subscribers is low compared to other African countries.
According to Mr. Herbert the real mobile penetration rate stands at around 30%-40% (Many Ivorians use multiple SIM cards). With low mobile penetration levels the telecommunication sector in Côte d’Ivoire offers 20%-30% return on investment and allows for significant growth.
The market is less sophisticated compared to its African counterparts, but technology: smart phones, blackberry’s and Ipad’s, is making its way into this market.

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Côte d’Ivoire Telecom Regulatory Environment: Evaluation of Telecom Regulatory Environment
Telecom Regulatory Environment in Côte d’Ivoire. Mr Herbert argues that the telecom regulators should not let the dominant operators to be dominant and open up the telecom market. Second suggestion is to implement the number portability in order to balance the market.

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Côte d’Ivoire Strategy of Comium (Koz) Côte d’Ivoire
The strategy of KOZ (Comium Côte d’Ivoire) is to get closer to the people and to offer better value for money. Comium runs a lean operation model and is striving to caputre no1 position in certain segments of Côte d’Ivoire’s telecom market.

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Côte d’Ivoire Comium Investment News in Côte d’Ivoire
Comium made the investment news when they decided to enter the Ivorian telecom market.
Currently, Comium’s operation in Côte d’Ivoire is growing at 10% or 15% each year. The company is currently experiencing more demand than supply.
The telecom operator is according to the CEO “very attractive for the investors”. Mr Hérbert talks about the investment potential of Comium and shares some of the latest investment news.