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Zain – A Leading Telecom in Saudi Arabia – Standing out of the Connected Crowd
With a total population of approximately 30 million people, the oil state “is a very dynamic market,” Hassan Kabbani, the CEO of Zain KSA, told Marcopolis in an exclusive interview. “There is a very high level of mobile penetration, reaching more than 180%, and very high level of Smartphone penetration.” Such figures are rare in the emerging markets, but typical for the Gulf Arab oil states with its low population density, but huge distances between the different cities and villages.
