Online Reputation Management: Pros and Cons of Using Google AdWords

What are AdWords?

Google AdWords are an online marketing tool where a user can pay Google to be at the top of the Google search results. This is where you buy a position, and you pay per click. This is a great tool to get high visibility for your content and for your website.

However, there are a few drawbacks. First, it is not an organic result. A user will see a large, bold, black notice that says “Ad” to the left of the link for the content. Also, once you finish paying for this service, all traces of your highly ranked content will disappear. Another disadvantage to this non-organic result is that if a searcher or a user does have an ad blocker software on, there is a high chance that they will not see your AdWords pushed content.

MarcoPolis uses a unique blend of many different communication and publishing tools to be able to achieve long-term visibility through organic results.

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