How Kingsway Tyres Is Tackling Cheap Imports and Leading Kenya’s Tyre Recycling Revolution
In this in-depth interview, Manish Shah, Chairman of Kingsway Tyres, discusses how the company is adapting its market leadership strategy in Kenya’s rapidly evolving and highly price-sensitive tyre market. Amid increasing pressure from low-cost Chinese tyre imports and global trade shifts, Kingsway has pivoted from a purely product-focused business model to a service-oriented approach, prioritizing tyre safety, driver security, and customer experience.
To stay ahead in the Kenya tyre industry, Kingsway has taken proactive steps in tyre recycling. The company pioneered green tyre disposal in Kenya, establishing a plant that converts used tyres into oil for industrial furnaces. With a second recycling facility opening in Eldorado, Kingsway strengthens its position as a leader in sustainable tyre solutions in East Africa.
Beyond the automotive sector, the Kingsway Group is expanding into real estate development near diplomatic zones in Nairobi, especially in response to the expected influx of staff to the UN headquarters and foreign embassies. They are also active in Kenya’s hospitality sector, investing in Masai Mara eco-camps, Mount Kenya resorts, and coastal hotels, along with launching restaurant brands in Nairobi to support their hospitality and tourism strategy.
Shah also highlights the group’s commitment to developing infrastructure for foreign direct investment (FDI) within Kenya’s Special Economic Zones (SEZs). The SEZ projects include logistics centres, manufacturing hubs, and facilities to support international companies entering the East and Central African markets. These developments offer attractive features such as 10-year tax incentives, currency flexibility, and access to regional markets of over 500 million people.
The SEZ initiative is also fostering ICT sector growth in Kenya, particularly in call centre development, postgraduate education in computing, and the export of tech talent across Africa and the Middle East. Kingsway’s long-standing track record in commercial real estate development in Kenya, including industrial buildings, shopping malls, and hotels, provides a strong foundation for these efforts.
Manish Shah ends with a clear message to international investors: Kenya offers political stability, economic resilience, and a unique gateway to scale across sub-Saharan Africa, making it an ideal base for regional logistics, manufacturing, and ICT operations.