Inside Kibo’s Strategy Shift: New Models, New Segments, New Opportunities

In this section of the interview, Peter Schokker explains the key strategic shifts shaping Kibo Africa’s new direction. He highlights the transition from a purely product-oriented business to a market-driven approach that prioritises customer needs, targeted segments, and real-world demand across Kenya and the wider region. This includes a sharper focus on developing motorcycles that meet specific requirements within the off-road, utility, and adventure categories, while expanding the current portfolio beyond the K160 and K250.

He details Kibo’s plan to introduce a 125cc motorcycle, a model strongly requested by government, corporate clients, and fuel-conscious customers. This new addition is intended to complement the existing 160cc range and strengthen Kibo’s relevance in major procurement channels. Peter also discusses opportunities within the all-terrain and adventure segments, where the company is exploring more powerful models through partnerships capable of adapting designs to Kibo’s standards of durability, reliability and suitability for African terrain.

Another strategic pillar is the expansion into the youth motorcycle market, which includes bikes for children, teenagers and junior riders. Peter notes the growing interest among parents and schools in off-road riding as a sport that builds physical skill and confidence. By supporting this emerging segment, Kibo aims to create new pathways for community engagement, motorsport development and brand loyalty from a young age.

Ultimately, this section outlines how Kibo Africa is reshaping its mission to widen customer choice, tailor its models more closely to market expectations and unlock new growth opportunities across both established and underserved segments.