Manish Shah on Tyre Dumping, Market Shifts, and Kingsway’s Tyre Green Revolution in Kenya

In this section of the interview, Manish Shah, Chairman of Kingsway Tyres, discusses how the company has redefined its market leadership strategy in response to a flood of cheap Chinese tyre imports and growing price sensitivity in Kenya’s tyre market. He explains that Kingsway has shifted from a purely product-based approach to a service- and safety-oriented model, focusing on customer value, driver safety, and human resource training.

He also touches on the limitations of lobbying for protectionist policies, citing Kenya’s adherence to international trade agreements that prevent intervention against tyre dumping. Despite these challenges, Kingsway is taking a leadership role in environmental sustainability, spearheading tyre recycling efforts in Kenya. The company has already opened a facility and is launching a second one in Eldorado to convert used tyres into fuel for industrial use—marking a major step forward in green tyre disposal and circular economy practices in East Africa.